HENKEL ROMANIA OFFICES

The project started from the need to redefine the office experience in a post-pandemic context, where the physical space must offer more than functionality — it must become a genuine reason for people to come back to the office. At the same time, the intervention had to respect and integrate the existing corporate guidelines, while maintaining global brand consistency.

The main challenge was finding a balance between the company’s standardized identity and the local specificity, so that the space would remain recognizable while also feeling authentic and relevant to users within this cultural context.

The concept proposes a fusion between the corporate language and local expression, translated into a contemporary, warm and recognizable design.

The brand identity is preserved through:

• The use of key brand colors (red accents integrated into furniture, graphics and lighting)
• The fluid language of lines and forms (ceiling design, lighting elements, graphics)
• The integration of brand visual elements within representative areas.

At the same time, the space is personalized through:

• The integration of traditional motifs reinterpreted in a contemporary manner (graphic patterns, wooden cut-outs)
• The use of natural materials and vegetation
• The creation of an atmosphere that feels closer to the user, less rigid and more “human”.

The result is a space that no longer belongs exclusively to the corporation, but to the people who use it every day.

The project proposes a diversity of spatial typologies, responding to different ways of working:

• Efficient and ergonomic open-space work areas, with discreet integration of technical installations
• Informal collaboration spaces and lounges that encourage interaction
• Focus areas and meeting rooms treated distinctly from both acoustic and visual perspectives
• Social and relaxation spaces (cafeteria, agora, green areas)
• Activated circulation areas that become experiences themselves (lockers, integrated seating, vegetation).

A strong emphasis was placed on creating spaces for people, not for processes — places where users can feel comfortable, inspired and connected.

The material palette seeks a balance between contemporary and warm:

• Wood and natural textures — for comfort and familiarity
• Textile and acoustic finishes — for sound control and atmosphere
• Exposed ceiling combined with controlled interventions — creating a current, technical yet refined look
• Integrated greenery elements (planters, green walls, suspended vegetation)
• Color accents (green and red) that energize the space.

Lighting plays an essential role, becoming part of the concept itself:

• Fluid, scenographic lighting fixtures in representative areas
• Integrated functional lighting in workspaces
• Accent lighting that highlights circulation paths and key zones.

The result is a contemporary, dynamic and memorable office space that respects the global brand identity, subtly integrates local references, offers a genuine variety of work experiences and, most importantly, becomes a place where people truly want to be.

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